TopLine Poll Results

October 27th, 2010

This is the link to complete TopLine results for the October 27, 2010 DakotaPoll.

October 2010 Dakota Poll – Survey Toplines

 

South Dakotans Are Feeling the Pain of a Bad Economy: Half say they have been negatively affected by it.

October 27th, 2010

Results from the new DakotaPoll confirm what South Dakotans already know from discussions around the kitchen table. People are hurting. Despite popular headlines claiming that South Dakota has a low unemployment rate and has largely avoided the national recession, 51% of respondents to the inaugural edition of theDakota Poll say that they and their families have been negatively affected by the economy.

One in eight say the economy has affected them very negatively.

40% of the respondents to the DakotaPoll volunteered that the economy and problems related to the economy are “the most important issue facing South Dakota.”

While jobs and the economy always top the list of issue concerns in South Dakota polls, in this survey no other unprompted, voluntary, answer to the question came anywhere near the public’s focus on the economy. 9% identified “the state budget” as the most important problem.12% identified “education”, and only 4% identified the “cost of health care”.

Traditional “hot button” issues including “big government”, “guns”, “abortion” and “crime” barely registered a single digit or did not register at all.

This is the inaugural edition of the DakotaPoll. The project is independently funded to underwrite four polls a year for the next five years. (see: “What is the DakotaPoll?” on the website DakotaPoll.com) Complete results with the exact wording of all questions in the sequence exactly-as-asked (called “the toplines” in pollster jargon), and crosstab tables are available at DakotaPoll.com.

Poll results from several questions combined confirm the view that the South Dakota public is economically insecure and that the economy is the driving issue in the state.

  • 29% believe South Dakota is “on the wrong track”.
  • Almost one in four South Dakotans consider the American Dream to be out of reach for members of their family
  • 23% responded “yes” to the question: “Do any members of your household have to work more than one job to make ends met in South Dakota?”

While 49% of adults say they have full time work, 8% describe themselves as “unemployed”.

Crosstabs (available at DakotaPoll.com) reveal many provocative themes that will be pursued in future Dakota Polls.

37% of respondents said they would be willing to sacrifice “a great deal” to “improve schools in South Dakota. Another 37% suggested they would be willing to make “some” sacrifice.

27% of South Dakotans consider themselves supporters of the Tea Party, while 61% do not.  One in five say they regularly listen to conservative talk radio.

55% of survey participants described their families as having lived in South Dakota since their great-grandparent’s generation. 22% indicated that they were the first in the family to live in South Dakota.

The Dakota Poll invites reporters, students, instructors, civic and business leaders and the general public to download and explore the data.   DakotaPoll.com is preparing a website that will allow for blogging discussion of the findings.

 

CrossTabs for October 27, 2010 DakotaPoll

October 27th, 2010

This is the link to complete CrossTabs of the October 27, 2010 DakotaPoll

October 2010 Dakota Poll – Survey Crosstabs-1

 

DakotaPoll Methodology-October 27, 2010 Poll

October 27th, 2010

Contact: Sam Hurst

(605) 430-4286

samhurst@rap.midco.net

Statement on Methodology

RBI Strategies and Research conducted a telephone survey of 400 adults, aged 18 or over, in South Dakota on behalf of The Dakota Poll, Inc. (LLC?) .  Interviews were conducted October 17 – October 21, 2010 by American Directions Group, a market research firm specializing in telephone survey interviewing.  Respondents were randomly selected using a random digit dial telephone sample of landline telephones purchased from Survey Sampling International.  Interviewers asked for the youngest available adult of a specified gender.  The gender requested was determined by the final digit in the household telephone number reached by the interviewer.

Sample was weighted by age and race to more accurately reflect the 2009 American Community Survey.

The margin of error for a survey of 400 interviews is +/-4.9% at the 95% confidence level.  The margin of error is higher for subsamples within the full sample.  Other sources of error not accounted for by the stated statistical margin of error include, but are not limited to, question wording, question order, refusal to be interviewed, bias in landline only interviewing and demographic weighting.

Kevin Ingham

Deputy Director of Research

RBI Strategies and Research

O – 303.832.2444

M – 720.878.5840